Pitches come in many forms. A standard long-form pitch is generally used for sending to agents and editors. A book blurb (also a type of pitch) is used to rope in readers. If you want to be successful as an author, you need to master all of these pitch types. Today's pitch is an example of one of the most important pitch types in my opinion: the elevator pitch.
An elevator pitch is a short blurb about your book that is designed to intrigue in a very short amount of time, such as the length of an elevator ride. If you were in an elevator with a big-time agent or editor and they asked about your book, what would you tell them? You have to be quick, and enticing. Thus, the task of putting together a good elevator pitch is near monumental.
Here is today's pitch:
Natalie moves to Wyoming to get away from her past with MI5. She has 24 hours to hunt down an Eco-Terrorist who plans to poison her land and America's water source.
Overall, I think this is a good example of an elevator pitch, and so like the pitch, this post will be short.
It's tough to boil a story down to a few short sentences, but the key to an effective elevator pitch is getting lots of information into a very short space. You want to be able to recite the pitch by heart, and it should be enticing enough to get the person you're pitching to ask for more.
Elevator pitches are personal. You use these in a one-on-one scenario, like when you're in an elevator together, and they ask you what your book is about.
This pitch covers all the bases. We know who the main character is, the setting, a bit about her past, and most importantly, we know the conflict and the stakes. I would want more if I was going to spend money on the book, but the elevator pitch isn't designed to sell a book. It's designed to sell an idea.
Do you think this author has done an effective job of conveying their story?
What is the maximum length you would put on an elevator pitch?
Given that an elevator pitch is often spoken, not read, what advice do you have for remembering that elevator pitch at the critical moment when it matters most?
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